A Mostly Unbiased Target Cartwheel Review

*This post was originally published on June 20, 2013. It was updated on March 10, 2014 to reflect changes to my Target Cartwheel review.

Quick Summary

Overall experience deserves 4.5 out of 5 stars. To-date I have saved $67.81 with my Target Cartwheel app. Aside from some rare loading gliches on my Android from time-to-time, the app has been incredibly useful to me. I highly recommend it for any avid Target shopper!

My Target Cartwheel Experience

My initial Target Cartwheel review was written on June 20, 2013, shortly after the app was launched. I had a terrible experience at the time, from trouble adding coupons, to difficulties logging in, to Target associates not even knowing what to do with the app. Regardless of my love for Target, I was eager to tell the world about my frustrating experience.

Fast forward 9 months later, and I can honestly say that I am a very satisfied Target Cartwheel shopper. Target has since worked out most of the bugs with the software, and they’ve also had time to effectively train their employees. So, instead of telling you all the things that have gone wrong with my Target Cartwheel experience, I will now share with you everything that I love about it!

Accessing your Target Cartwheel Account

Previously, you could only sign up for a Target Cartwheel account through Facebook, but now there is an option of signing up with an email address. This comes in handy for those people who do not have a Facebook account, or simply do not want the two accounts associated with each other. You can also access Cartwheel with your smartphone once you’ve downloaded the app.

Finding your Discounts

Target has done a much better job of categorizing their Cartwheel discounts, so you can easily find what you’re looking for. There’s an option to “browse categories,” from which you can view the corresponding discounts for each category. Once you find a discount you want to use, simply click on it, and then click “add,” and it will save it to your account. You are limited on the number of discounts you can collect at one time, but there are several ways you can earn additional discount spots.

Target Cartwheel Badges

If you’re signed in through Facebook, you can also see which offers your friends have redeemed. This was a little creepy to me at first, but I’ve gotten used to it. There are certain personal care items that show a padlock on the offer, indicating that they will be hidden from your friends’ views. That helps with the creepy factor….a little.

Target Cartwheel Privacy

Checkout Time

Now that you’ve added all of your discounts and finished your shopping, it’s time to experience the best part about Cartwheel. Since all of your discounts are combined into one barcode, all you have to do upon checkout is simply show the cashier your Cartwheel barcode (either on your smartphone or your printout). They’ll scan the barcode, and then you’re done!

Target Cartwheel Barcode

Combine your Target Discounts

I don’t know all of the specifics when it comes to Target’s coupon policy, but I do know that they’ll allow you to combine a Cartwheel discount with a manufacturer’s coupon and a Target coupon. Add to that an item that’s already on sale, and you’ve got some crazy good discounts!

Overall Target Cartwheel Review

I love Target. And I love Cartwheel. However, I can’t possibly give it a 5-star review when it’s still in Beta testing and there are still some bugs to be worked out. That won’t stop me from giving it a 4.5, though!

Do any of you have your own Target Cartwheel reviews to share?

About Sarah Johnson

Passionate about marketing, traveling, and helping others succeed. A dreamer and a believer. Ready to take on the world! Find me on
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  • Catherine Lindberg

    It requires a Facebook login. Was all of your facebook friends privy to every single thing you loaded onto your cartwheel? Or even what you purchased? Not sure if I want my friends (Which as you know is a long list of distant relations, neighbors, classmates, acquaintances, etc.) to be privy of every single thing I load. Nasal spray, hair coloring, sanitary supplies, seems like a little TMI. Did all of your items go public on Facebook? Of course it won’t show on your page. These apps usually require you to agree to allow the app to “Post on your behalf.” So the app will post from you on other people’s news feeds, something like “I just purchased this today at Target!” Problem also is, I tend to load a lot of coupons, that are just “maybes” just in case I decide in store that it is what I really want.

    How do you feel about this aspect of the app?

    • Sarah Johnson

      Hi Catherine,
      It did ask me to allow the app to “post on my behalf,” but I edited the settings so that only I could see what it posted. I currently have two other Facebook friends using Cartwheel and I haven’t seen any of their activity come through on Facebook. However, I was pretty disturbed when I last logged into my Cartwheel account and saw (on my Carthweel homepage) that one of my friends had “saved big on Degree Women’s Deodorant” on August 13th. Talk about TMI! It also shows you every time somebody adds a coupon to their Cartwheel account, whether they redeem it or not.

      I haven’t yet found a way to hide my activity from other Carthweel users that I’m connected to and I’ve noticed that this is causing a lot of people to avoid the app altogether. I will admit that I haven’t really used it since then because not only do I not want other people to see what I’m purchasing, but I also have no desire to see what they’re purchasing! It makes you feel as though you’ve crossed an unspoken boundary, and to me, that’s not worth saving a few extra dollars each month.

      • Zane

        The new app allows you to buy things privately. I’ve also made the cartwheel posts only visible to me on Facebook.

        • Sarah Johnson

          Hi Zane,

          Thanks for sharing! That’s good to know. I’ll have to look into updating my app because the one I have only lets you privatize certain items that they’ve deemed worthy of privacy. I think this is a good move on Target’s part. Some people don’t want to be quite so “connected” to their Facebook friends.

  • Cat

    I love cartwheel. I use it every time I shop. I just take in my iPad, start up the app and if I see something I want I check the site for deals, if there is a deal I load it up and the cashier scans the barcode. It’s so easy to use and when you combine with the target red card it’s like your own personal sale. I don’t care if my Facebook friends know what I buy, I’m sure they realize women use feminine care products and the like.

    • Sarah Johnson

      Hi Cat,
      Thanks for sharing! I’m glad to hear that you’re having success with the Cartwheel app. It seems to be hit or miss for people across the board. I think it just boils down to personal preferences and how much each individual is comfortable sharing with others. I’m sure Target will be using all of the feedback to hone in on their target market for Cartwheel. On another note, I just signed up for the Red Card a few weeks ago and I love it!